Spring-Clean Your Profile

If your profile’s been sitting untouched for awhile, now’s the time to spruce it up! Follow these tips to give your online persona a fresh, fun makeover this spring — and boost your odds of finding The One.

By Kimberly Dawn Neumann

h, spring. Off come the winter layers, and the birds and bees begin to arrive. Are you ready to capture a bit of that spring fever and apply it to your dating life? You should be! Spring is the perfect time to re-up your commitment to finding love, and refreshing your profile is a great place
This is a quick and easy way to garner attention or renewed interest in your profile.
to start. Why? Well, not only do outdated profiles seem so last year, the ones that look more current — not just in their levels of activity, but also in their content — may get renewed interest from other singles online. In other words, someone who passed you over last season may suddenly find his or her interest piqued by your profile tweaks.

Try some of these tips to spruce up your online persona — and then fling yourself into dating this spring:

Spring profile-cleaning strategy #1: Mention some things you love about springtime
“Doesn’t springtime give you a nudge on your personal goals — things like getting more exercise, taking a class, or actually trying to read the books you’re supposed to for book club?” offers Cherie Burbach, author of Internet Dating Is Not Like Ordering a Pizza. “Refresh your profile by including some of these. For example, you could say: ‘Now that spring is here, I’m looking forward to logging a few more miles on the treadmill. If you’d like to do the same, why not join me for a walk along the lakefront?’” By stating that you’re ready to embrace the season and looking for someone to share it with in your profile essay, you’re letting prospective dates get a sense of what interests you and what you might enjoy doing together.

Spring profile-cleaning strategy #2: Swap out your old photos for new ones
Ever passed over a profile while browsing your online matches because you recognized the photo and remembered not being interested the first time? Unfortunately, other online daters might be doing the same thing to you. By changing your photos out for new ones (upload some new photos, don’t just rotate them) and choosing a new head shot to display in search results, you’ve increased the odds of catching someone’s attention who didn’t notice you before. And hey, you might attract an entirely different pool of online suitors with a simple, seasonal photo swap. This is a quick and easy way to garner attention or renewed interest in your profile.

“It is very important that your photo matches the current season…the reason for this is to show that your profile is new and fresh,” says Trisha Ventker, author of Internet Dates from Hell. “If you still have photos from winter up, it will look as if you’re having no luck finding dates and that you’ve been picked over,” Ventker warns. “This sounds harsh, but perception is half the battle!” And do yourself a favor: Make certain it’s a photo of just you, and not a lineup of friends, family, children and/or pets that makes it hard to single you out. After all, potential dates are looking for one person, not a posse!

Spring profile-cleaning strategy #3: Update the written references in your bio
When you initially wrote your profile, you might have listed some recent books you’d read or movies you’d seen or things you’d done on vacation. And now, months later, you’ve probably read a slew of other books and watched more films and experienced new adventures…but did you bother to mention them in your profile? “Adding books and movies is a good way to refresh your profile while including a call to action for someone to respond,” says Burbach. “For example, you could say: ‘I think I’m the last person around who hasn’t read The Help yet. Maybe I’ll skip it and see the movie instead. Care to join me?’” This makes your profile seem more up-to-date, and including a few questions in your essay can spur people to email you because you’ve given them an opening line. With the example above, someone could send an introductory email insisting that you should really read the book before seeing the movie... or asking if you’d be up for watching the film together this weekend!

It’s also a good idea to update your “Favorite Hot Spots” section if you’ve discovered new local gems or traveled somewhere different and exciting. You never know what will strike a chord when someone reads your profile, but frequent updates imply that you’re not sitting around waiting for love to find you. Instead, you’re living your life and looking forward to adding love into the mix when the right person comes along.

Spring profile-cleaning strategy #4: Give your headline a makeover
“I don’t know why I’m here.” “Gloomy guy seeks funny girl.” “Good times ahead.” Yawn. You’ve seen plenty of trite headlines that made you stop paying attention as soon as you read them. But when you come across a headline that’s intriguing? Everything clicks!

“Change your headline every few weeks and try to keep it current to attract traffic and interest,” suggests Ventker. “Unfortunately, the mind gets stale by seeing old news. Do you ever just glaze over when reading old or recycled posts
Spring ahead of the pack by being proactive with your profile postings.
on Facebook? This happens with your profile as well, so stay in the loop.” We’re not going to tell you what to write though, sorry. That’s up to you. If you’re struggling for ideas, how about throwing in a favorite song lyric or funny quote? Or perhaps a few comments about an event that’s happening in your area soon (i.e., “Need a date for the State Fair? I do! Ferris wheel ride included…”)? Just remember: Your headline plays a part in making a good first impression, so make it over, make it current — and make it count.

Spring profile-cleaning strategy #5: Use seasonal topics to showcase your personality
“Use this time of year to help your personality come through and find common ground with someone else,” says Burbach. “For example: ‘Am I the only one that takes three weeks to adjust to daylight saving time?’ A statement like this will encourage people to write and respond…the rest is up to you.” Bottom line: you are looking for ways to connect with potential matches. A profile that shows off the real you — quirks and all — is ultimately going to serve you better than one full of clichés about long walks on the beach and candlelit dinners. You want to seem authentic and approachable, so take time to really personalize your profile. Stumped? Then get out a pen and jot down a quick list of ideas: What gets you excited when spring rolls around each year? What do you like to do with the extra hours of daylight? Then throw those things into your profile, because they make you an interesting and relatable person instead of flat and untouchable (like a resume).

Spring profile-cleaning strategy #6: Change something on a weekly basis
Here’s the deal: every online dating site uses an algorithm to generate a SERP (Search Engine Results Page). Singles that sign into their accounts frequently get placed higher within those search results than others who only log in occasionally do, and new members are given the most visibility across the site. Uploading photos, editing your profile text and making other changes as they arise (i.e., pets, location, job, etc.) will only help you move higher up the ladder and improve your odds of success. “Many singles wonder why they’re not getting ‘hits’ anymore, or at least not as often as they did a few months ago,” says Ventker. “This is the reason…they failed to update or refresh their profiles. Update often — even if it’s only changing a few words — because this helps move your profile higher in search results.” In other words, spring ahead of the pack by being proactive with your profile postings.

Spring profile-cleaning strategy #7: Talk about your future plans for the summer
No, not marriage and kids…but yes, start making plans for summer. Make mention of the warm days, breezy relaxed nights and all the things you’re looking forward to doing with someone as the next season rolls around. That way, your potential dates can start imagining themselves enjoying some summer lovin’ — with you. “Spring is the perfect time of year to talk about summer plans as well,” offers Burbach. “Things like boat rides, camping, and hiking are activities that can draw people in to read more about you.” Anyone reading your profile will start subconsciously thinking about all the stuff you could do together in the future if you happen to hit it off…which makes you seem like a long-term thing instead of a quick spring fling. And don’t be afraid to say that you’d like to be off the site by summer and out enjoying life with someone special…because isn’t that the ultimate goal?

Kimberly Dawn Neumann ( is a popular New York City-based freelance writer whose work has appeared in such publications as Cosmopolitan, Marie Claire, Redbook, Maxim and frequently online. A certified dating/relationship coach, she’s published two books: The Real Reasons Men Commit and Sex Comes First and is the founder of She likes the promise of springtime…
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